Out today: The Cynical Writer’s Guide To The Publishing Industry teaches You how to build excitement for your manuscript without compromising your integrity

The day has arrived! No longer do you need to take my word for it about what’s in the book. You can click through, look at the sample, and see for yourself. At its core, this is a book about how to generate excitement within the industry for your manuscript.

It’s an underrated skill. To a large extent, authors do it accidentally–they internalize the values of the industry so thoroughly that over time their imagination goes down the tracks that are likely to be more productive. But if you learn how to harness that ability–to write and pitch to the market–then you can sell books without compromising your creativity (too much).

I used to be like, oh I’ll just write whatever I want, but I ended up with too many manuscripts that simply had no place on bookshelves. It’s taken me a long time to learn these lessons, and it took that time to a large part because writers and agents and editors are invested in the idea of the business as a meritocracy. A writer said to me the other day: "If the manuscript is good enough, someone will take a chance on it."

The problem is, "good enough" only tends to be determined after a book’s marketability is determined. If your book isn’t marketable, no one will read it, and if they read it they won’t like it, because liking the manuscript would just entail the laborious task of selling a reading public on a book that they don’t really want.

This book is about harnessing some of the energy that in this industry is so often used to boost bad books to the top of the pile, and instead using it to get your good book acquired!

On a personal note, I am immensely proud of this book. It tells a concrete, coherent story. None of it is cribbed from my blog. I wrote it on my own time, on spec, and the book makes me about as happy as anything I’ve ever written. If you read it and like it, please post a review! It’s only available on Amazon, so Amazon reviews matter a lot. Once it has a core of good reviews, I’ll probably pay for some advertising to promote it on the site, but there’s no point if that’s just going to draw a bunch of randos in to trash the book.

Thanks for your help! Now that the book’s out, I’ll stop being all Cynical Guide all the time =]

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