Keep forgetting that you actually have to DO these marketing things

Have been away for the weekend, at the Association of Writing Programs conference, now I am back, and I am doing things. You make all these plans about how to promote your book, and you forget that at some point you actually have to sit down and do the work. You need to mail the ARCs. You need to send the emails. You need to write the postcards. It's all actually got to happen in real time at some point in your life. And now is that point.