Not sure how brick and mortar stores are ever gonna beat Amazon

Today, I got a package from Amazon. It contained: a toaster oven; an electric tea kettle; and a box of that one kind of tea that I really like but always have trouble finding in the stores (Bigelow’s Vanilla Chai, in case anyone cares). Tomorrow, I expect to receive a fan and a multi-function printer (finally got tired of going to Kinkos when I need to send in a contract).

And yes, I’m fully aware that it’s a bit ridiculous to buy this sort of stuff off of Amazon, but I don’t care. I’m tired of going to the store. Have you ever walked into Target with the aim of buying something really specific (earplugs, mousetraps, etc)? It’s a huge hassle. Even the store employees often can’t pinpoint the location of what you’re looking for. The store is not designed for precision shopping. It’s designed for you to go in and get a big cart and put all kinds of stuff in it. And that’s not how I shop. It’s not how most people shop, I think.

Amazon caters to how people shop. Not only can you get exactly what you want, you can also verify that you’re getting: a) the lowest-possible price; and b) the highest-rated brand and model.

As a consumer experience, Amazon’s only downsides are that you can’t try before you buy, and you have to wait two days for something to get to you.

Sometimes that’s enough to get me to go out to the store. But more and more, it’s not. I mean, I appreciate that Amazon is an evil corporation and it’ll destroy the world and everything, but…brick and mortar stores are evil corporations too. They’re just inefficient evil conglomerates that provide subpar consumer experiences.

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